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Having your own application for your business provides freedom to connect directly to your customers without the drawbacks that community and social media apps bring. From a marketing perspective, social media applications are great ways to attract attention. But they lack the flexibility you can have with your own purpose built application. With your own app, it's a one-to-one relationship. Meaning there is no cluttered communication from all the other businesses using the same application to connect with the world. It goes without saying that you can have your own app designed to accomplish many other tasks for scheduling and getting customer / client / patient responses.